Royal Coffee, Our Green Bean Supplier

Bay Area-based coffee trading company Royal Coffee has released an engrossing historical interpretation of the coffee family tree, called the World History and Geography of Arabica Cultivars. The project includes two posters and a written companion that tell the story of cultivated coffee over hundreds of years, from the forests of Ethiopia to…

Continue reading

In the News

Greg put on his best half-zip for an interview with Eugene Magazine to discuss Equator Coffee Company’s three decades of true custom roasting in the Pacific Northwest. “Our oldest customer at Equator is named Roberto and he’s 92 years old,” Roberts says. “We don’t really need people to come out…

Continue reading

Do. You. Feel. Lucky?

You should. You’ve got a great cup of coffee in front of you while you tap into all the information in the world on your phone. We at Equator feel lucky too. In spite of being astonishingly unaggressive in our sales efforts, we continue to receive more and more orders…

Continue reading